1884
FOUNDING
Liestal, Switzerland. Albert Handschin founded a knitting mill with a clear vision: fine underwear made from natural fibres, soft and comfortable for modern life.
High-quality underwear, nightwear & loungewear
A silent commitment to excellence. Since 1884.
For HANRO, excellence is not a goal, but an internal benchmark. A quiet pursuit of what really matters: quality that goes unnoticed, but is sorely missed the moment it is absent.Since 1884. A brand in motion.
From a Swiss knitting mill to an international premium brand: discover the milestones, innovations and icons that have shaped HANRO across generations.
1913
THE HANRO BRAND
The HANRO name is registered. Patented circular knitting technology and exceptional comfort begin to define the collections.
1930
MODERN FEMININITY
Madeleine Handschin introduces the world’s first seamless bra camisoles and expands the collection into beach and swimwear.
1950
HOLLYWOOD GLAMOUR
Elegant nightwear and lace become a signature. Marilyn Monroe wears HANRO in The Seven Year Itch.
1960
RASCHEL REVOLUTION
Innovative Raschel lace and expressive designs establish HANRO as an international name in lingerie.
1980
DESIGN ICON
The Cotton Seamless spaghetti top becomes a cult classic, recognised worldwide through Nicole Kidman in Eyes Wide Shut.
1991
PART OF THE HUBER GROUP
Joining the Austrian Huber Group brings tradition together with long-term international development.
2016
EXCELLENCE IN DESIGN
HANRO is named Designer of the Year at the Salon International de la Lingerie.
2020
SUSTAINABLE LUXURY
Long-lasting products, natural materials and modern fibres such as TENCEL™ bring sustainability further into focus.
2024
140 YEARS OF TOUCH OF LUXURY
An anniversary collection honours 140 years of HANRO and reaffirms the brand’s enduring values.
The HANRO difference
Some things need no explanation. You just feel them.
What makes HANRO special lies in the softness of the fabric, the precision of a seam, and the quiet satisfaction of wearing something made to last. Our pieces retain their shape and are crafted for the rhythms of everyday life.An international premium brand
HANRO facts
HANRO is a leading international premium brand for high-quality underwear, nightwear and loungewear for women and men. Since 1884, the brand has stood for exceptional materials, timeless design and European craftsmanship.Dubai, United Arab Emirates